For Restaurants, A Google Maps Listing Not Optional
Being able to find your store’s location on Google is absolutely crucial to its success. Not only does this help customers find you, but allows you to add store hours, photos, even a menu. It's not overstating it to say a Google listing lets the world know you're open for business.
There are two simple steps to getting your restaurant on Maps. First you'll "claim" your restaurant, meaning you'll enter details like the address and business hours, then you'll "verify" your restaurant, ensuring that information is correct and only you can change it.
We've provided clear instructions (and two videos) on how to accomplish a Google Maps listing for your restaurant. If you have a unique circumstance, question, or need specific details on this process, we recommend this Google support article.
Here's how it breaks down.
Claim (or Create) Your Restaurant on Google+
Start by opening Google’s My Business page. This is where you’ll create, or claim, your Google business profile. You’ll need a google account to do this. If you don’t already have a Gmail address, we recommend you create an account specifically for your business.
Next, search for your restaurant by name or address. If you don’t see it, you’ll need to add your restaurants details manually by clicking “No, these are not my businesses” or “I’ve correctly entered the business.”
Once you've entered your information (and double-checked it for errors), click “submit.”
We’ve included Google’s own tutorial video below for easy reference.
Verify Your Restaurant
While there are are few ways to verify your business, it’s likely you’ll do it by mail. In short, Google sends a postcard with a verification code to your restaurant's address, and you enter that code online.
To get that postcard in the mail, go to your My Business page, choose your restaurant, and click “Verify Now.”
At the postcard screen, double check your restaurant’s address, then hit “Send Postcard.”
You should receive the postcard the following week. However, if it still hasn’t arrived 14 days after your request, you’ll need to let google know that you have a lost or missing verification postcard.
Once you’ve received and verified the code on the postcard, you'll have full control of your Google business profile and your new Google Maps listing. (That means you're responsible for periodically checking your information to make sure it’s accurate and updated.)
Congratulations, my friend. 1.17 Billion people can now search—and find—your restaurant.
Again, here’s Google’s own tutorial on how to verify.
*Trying to accomplish this on mobile? Google has instructions here.
**Trying to manage hourly workers? Jolt has awesome software here.